then enter: the commerical.
zach and cody are super pumped about their danimals crush cups. my boys can recite the commercial verbatim. i have heard about how good they are, how fun they are, how good they are for you. my youngest has begged me for them each trip to the grocery store. they have told me how much they like yogurt--only danimals yogurt. they have resorted to accusing me of not being a good mom because i have not purchased 'fun' food like that.
then came: the coupon.
there was cheering from the grocery cart today. the day was finally here--coupon in hand--we could FINALLY get the danimals crush cups. colin talked cheerfully all through the store about how he did not want his crush cup for a snack, he was saving it to be a part of his lunch. he was going to eat it all and it was going to be so much fun.
then: lunch.
who needs his favorite peanut butter sandwich when there is the almighty crush cup? i watched as he ate...no, DEVOURED...the few ounces of strawberry banana yogurt. he has NEVER eaten yogurt like that before. he slurped. he licked every corner of that little red container. he smiled all throughout. i smiled inside thinking: why didn't i think of this sooner? let them eat yogurt without a spoon. not in a bowl but in a little plastic cup that they can smash and squish. and the best part...let them slurp.
how can i convince advertisers to make vegetables that fun?
